Search Engine Optimization (SEO)

Why hire an SEO writer? What can an SEO writer do for you?

On the World Wide Web, it is not only your potential customers you need to convince that your company is the best. You also need to convince the search engines that bring your website to the customers' attention in the first place. An SEO (Search Engine Optimization) writer is an expert in the inner workings of these search engines and knows from experience and research how to strategically create content that increases your website's ranking.

The higher your website's ranking with search engines like Google or Yahoo, the higher your website will appear on a list of search results. The consumer will rarely look past the first or second page of those search results - so coming up on the tenth or eleventh page is almost as bad as not coming up at all.

The goal of the SEO writer is to get your website to appear at the top of all relevant search results so that more potential customers are driven to your website - which means more potential income for you!

The Tools of an SEO Writer

The experienced search engine optimization writer has a wide array of tools in his or her arsenal to help increase your website traffic:

• Well-placed, relevant keywords: Using just the right amount of relevant keywords in the right places in your website content will also draw the right kind of attention from search engines. What these search words are, where they are placed and how often they are used are all crucial in yielding the desired results.

• Avoiding outdated and overused keywords: The lack of relevant keywords or the use of outdated keywords can demote your website in the search engine's eyes - as can the overuse of the right keywords. If you have broken any of these rules, search engines will disregard your website as junk and push it right to the bottom of the pile - no matter how beautifully designed and informative your website may be!

• Proper formatting of keywords: Strategic formatting of keywords can also be used to help draw even more attention to your site and further improve your search engine rankings.

• Meta Description Tags: For every website, there is a 200-word description of the site which search engines may use to determine whether or not your site is relevant to a particular search string. The SEO writer knows how to phrase keywords properly within this description for maximum results.

• Articles, Press Releases and Newsletters with Deep Linking: Generate even more interest in your website by hiring a search engine optimizing to produce a series of articles, newsletters and press releases for distribution on the Internet. The writer will include many links back to your website, which will help bring potential customers right to your door!

• Taking Advantage of Current Events and Trends: The savvy writer knows that bringing current events into the mix is a sure-fire way of generating even more interest in your website. For instance, after a certain major event, the writer might write an article which references this event. This way, your website will benefit by being included in a search string executed by millions of Internet users.

• Keeping Web Content Fresh, Accurate and Up-To-Date: Search engines like websites with quality, dynamic content. The experienced writer knows how to capitalize on this fact by updating the site regularly with new, informative and relevant information, as well as making sure that all basic content is accurate and up-to-date.

• Website Analytics: By studying the activity around your website, the writer can better determine what is working well - and what is not. What consumers want can change on a daily basis. Keeping abreast of these changes is easier to determine by studying these analytics.

In given article some prominent aspects of search optimization for Google search are considered. We are not going to offer any magic ways thanks to which the site will for ever take 1st place on page of search results. We simply wish to give some good advice about links, design, context and site structure.

First of all, we will remind that Google search and AdSense are two independent networks. Placing AdSense ad on a site does not render any influence on a site rating in Google search. Sites with AdSense ad are processed by Google in the standard way and do not receive any advantages.

Rating definition in search system Google is carried out by means of numerous algorithms. Optimization for a search network demands to work out long-term strategy. For this reason we recommend to avoid techniques which ostensibly allow a quick raise a site rating. Most likely, those techniques are violation of Google rules. If you have doubts, look for the information at the various forums, ask members of the forums about information you are interested. Google has its own official forum for web designers where it is possible to receive the help from other participants, and also councils Google employees.

First of all, we recommend watching quality of backlinks to your site (references from other sites on your pages). To raise popularity of a site, inform on it to representatives of other sites with similar subjects or an audience to which your materials can be potentially interested. Create original and interesting context of a site which will attract users and, probably, they will want to give the reference to the information which has interested them on your site.

External links also are very important; they should correspond to our rules. Adding the link to other site, ask yourself following questions: "Will it be useful to my visitors?"; "Would visitors click on this link?" Do not participate in schemes of construction of links and purchase/sale of links to increase rating of PageRank as it may contradicts rules and can worsen a position of your site position in search results.

Optimizing site structure.

Your pages should have accurate hierarchy and relevant internal links. Also it is recommended to create file Sitemap and sign up with Tools Google for web designers. Those useful and convenient tools help you to learn, for example, where your backlinks from or by what inquiries visitors find your site.

Use title tags, clear and useful to users. For example, avoid such headings, as "the Main page" or "Welcome to my site".

For images use attributes ALT properly describing their context. Google has prepared a short and useful video management on this subject and it can be found on YouTube and other video sharing sites.

Besides, if you regularly add the original context appealing to your visitors, Google will scan your site more often. It also will help to increase quantity of references to your pages.

At last, when working on design of a site it is important to think of convenience to users, and also be consecutive. To receive qualitative backlinks, support clearness of structure of the site and pages.

Every individual who carry knowledge about the Internet Marketing must be aware of the fact that there is an extremely vital role which the traffic plays to boost the ranking of website. And ever since the social networks started coming in a clamorous form, there came into existence the online videos that are being broadcast on the Internet.

The multimedia(TV, Magazines, Radio and ads etc.) has come in a presentable form always, and has always proven themselves as the most vociferous portion of the marketing strategy. Watching videos are any day a good idea. A number of people who have their sites and blogs online, they have actually started broadcasting videos to make the visitor feel relaxed while watching videos rather than making them feel bored by reading the stuff.

No matter if your business is small or a big enterprise, you tube has now become a vital part of all the businesses today. It works as a key component for its widespread online marketing presence, with social media channels. It been quite a long time since you tube is around us and as known to all it is the most popular video hosting site. All what is supposed to done for the video broadcasting is just to upload the video to the site and let people watch. The main thing to keep in concern is to know what kind of video people would like to see.

With a variety of search engine marketing benefits that one can experience using you tube, there is this huge benefit of you tube is its such expanded storage space. All of the videos are being saved on the server. No wastage occurs of the space to keep videos running.

The advantage of you tube for the marketing of your seo services and products to enhance your business is that it's free to create any channel, simple to customize, and make your business' video page. And, include varied videos of all types that describes your business well, so that the visitors come to know all the relevant and required information about you. The important thing to be done is to make it automatically indexed so that is gets searched not only by the you tube users but also by Google as well.

It is an affordable seo services and a great way of publicizing your videos and gain popularity. There should also be a Call-to-action theme in your videos. It would influence the visitors and leave a positive impression on them to visit that video again. This would automatically influence the search engine marketing service.

Shrinivas Gopinath has 6 years experience in Search Engine Marketing.Best SEO services India, search engine marketing company and top search engine placement.

Are you just getting yourself familiarized with everything about search engine optimization? If this is your first time to try to do SEO on a website, then you are probably quite overwhelmed with all the different SEO strategy and techniques that you can do. Do not worry too much about it because this article will provide you with a basic but effective process.

The first thing that you should do is keyword research. You should know by now that the most important part of any optimization is the keyword you will be targeting for your website. So how should you start with it? Think of a main keyword, or often called a seed, and use that to begin your research. You can use any keyword research tool, and there are both paid and free versions for that. The great thing with paid tools is that these often will provide you with the long tail variations of the keywords you are searching. And long tail is often better because there are less competition with those key terms. But that's another subject.

Now that you already have your keywords, it's time to put them in the right places. The most important part would be the title tag of each web page on your site. Use a keyword that is appropriate, as much as possible, to the content of the page. This is why often the best approach is to first find the keywords you want and then create content based on those keywords. But if the content have been done first, then just try your best to incorporate the keywords on that page and also within the content. Should you worry about keyword density? Not really. For as long as the keyword is in the title, that should be enough on page optimization already.

Your website now has all the keywords in place, it is then time to do off page optimization. This is mostly about link building and the most important component of a link (or a backlink which is just a link pointing to your website) would be the anchor text. It is what describes a link, often it says what the website is all about. Therefore you should use your target keyword in place of the anchor text. But that is only if you can request the owner of that website to use your desired anchor text.

Just a quick reminder. Never buy links. The major search engines do not like this tactic and should you be found out engaging in this activity, your website would be penalized. How? By not showing your site in the search results for your desired keywords. Should that happen, your website traffic would surely go down.

Aside from link building there are other off page optimization that you can try. You can do social bookmarking. You can submit your site's RSS feed to RSS feed aggregators. You can also do video marketing.

This is just a basic SEO strategy that you can follow, especially if you are just starting out in SEO. Just remember to take your time and do not rush things. Because often you can get yourself in trouble with the search engines if you go for quicker and less desirable tactics.