* Branding: You are going to be branding yourself whether you like it or not. Your brand (your name that you use on the articles) is going to be seen by large amounts of people. Take the time to think about you brand and how you are perceived by others. This is one step lots of people fail on, they skip there personal brand and forget that you need to build trust with your readers.
* Your Author Stats: Your author stats will determine your online presence. If you take the time to write good and consistent content you will get higher stats, expert author or a similar description will appear on your article profile. Your readers will know who you are, what your about and if your good and have made the right impressions they will come back consistently.
* Traffic to your website:This is an extremely important point that you must make you you cover properly. The more people that vies your sites the more likelihood there is that they will visit your website. In most articles submitting sites there will be a resources box which will allow you to put your link in. In this resource box you can anchor text your main keyword to your website. So in a short sense, if you write an article that appeal to someone they can then click on your link and visit your site gaining access to more of the similar information.
* Backlinks: Everywhere you post your articles will results building backlinks to your site. These backlinks are one way links that are essential for good search engine rankings, in addition to the visitors you will get from the article readers to your website.
* Free Marketing: The final point I want to touch on is free marketing. Article marketing is free! It is a great way to market you product effectively and productively. You can expect to get visitors to your site for months or years, it is a long term strategies that works! If you don't have the time to do it, make time or look in to article submission software. The point I'm trying to make is if you're in a position where you can't afford to do paid advertising then article marketing will work for you. You will be surprised by its results.
I hope this article has given you some kind of rough guidance and stressed the importance and benefits of article marketing.
Article marketing in my opinion in one of the most effective free marketing strategies. You can get your content and interesting topics out to thousands of people. You do need to structure it and take on board the points above, they will help you become more successfully in your article marketing process. If you want to find out more about article marketing or have any questions then visit:
http://sixfigurementorreview.com/introduction/
http://intrepreneurs.thesixfigurementors.com/blog
Article Source: http://EzineArticles.com/?expert=Charlie_Lauste
Labels: Search engine optimization
Many business owners spend a small fortune building new websites to replace old ones that don't perform well only to discover that even though they have an awesome product and a spectacular new website; the flow of traffic remains pretty much the same as before the demolition.
WHAT WEB DESIGNERS WON'T TELL YOU is that they are not Search Engine Optimization experts and most wouldn't even be considered novices. Seriously, if you were to hire a building contractor to erect your place of business would you also expect him to advertise and promote your product? That said; let the record state that website designers should NEVER BE CONFUSED with Search Engine Optimization experts or marketing specialists.
This week I'll be writing about noninvasive techniques that will help you jump start a consistent flow of traffic regardless if you are in the process of building a new website or if you already have an existing website.
Website Content
Well it's time to sit down and write the content and while the idea of filling an entire website with content can be overwhelming who knows your business better than you? Without wanting to sound like I have a vendetta against web designers THIS IS NOT THE PERSON you want creating your content.
After all it's you who built your business from the ground up and it's you who've personally nurtured and massaged the relationships that grew the business to its current level.
A hired pen will most likely have to research established companies similar to yours which will not only incur additional cost for you but at the end of the day you will find that they lack your experience and passion which can ultimately translate into the writer completely missing the mark on exactly what it is YOU WANT TO CONVEY TO YOUR AUDIENCE.
Don't get hung up on implementing ideal keywords - at least not just yet. At this point you simply want to write what it is that you want to communicate in a way that adds meaning and value to both prospective and existing customers visiting your website.
Your Value Proposition What is your niche? What makes you superior to competitors? Why should this matter to your visitors? What support can you offer to prove your statements true?
It's best if you can express these points in just a sentence or two. Position your value prop near the beginning of your writing and place it on your home page as well as you're about us page. Make what you do and who you are STAND APART FROM YOUR COMPETITORS IMMEDIATELY because at the end of the day it's your value proposition that will make visitors choose you over your competitors. So be careful not to position this message too far down on your web page or bury it within the layers of your website.
Press Releases
After you've established your value proposition and you are satisfied with your content it will be TIME TO SPREAD THE NEWS. If you already have an existing website you may want write a press release reintroducing your website. You can also publish press releases about your company, staff or upcoming event such as webinars and speaking engagements.
Creating Inbound Links
Inbound linking stated simply is when a link to your website appears on another website. Now let's discuss more specifically how you can achieve this and how you will benefit from this strategy.
Personally I view inbound linking as another form of networking. As an example let's say I am a regular visitor at website XYZ.com and one day I notice that XYZ.com has an interesting article written by you and link leading back to your website.
Chances are pretty good that because:
1. I like website XYZ.com 2. I trust website XYZ.com 3. I'm pretty confident the website XYZ.com knows what I like
I'll probably click on the link to your website to check it out. Writing articles and getting them posted on trusted industry related websites is a good way to setup inbound links back to your website. This particular technique will not only increase the flow of traffic to your website but it can also be used as an instrument to ESTABLISH YOU AS AN AUTHORITY IN YOUR PARTICULAR FIELD.
Blogging
Blogging is a great way to:
1. Add fresh content to your website keeping it fresh and interesting. Nobody wants to revisit a stale website. There's no reason to return if you already know everything that's going to be there.
2. Keep in touch with existing and prospective clients. Businesses are always looking for additional reasons to reach out to prospective and existing clients in ways that don't come across as spam
3. Establish you, your team or company as a leader or expert in your field. Excellent platform to present your value proposition, product, service, knowledge, your team, etc.
4. Keep everyone posted on upcoming events, interesting articles and breaking news. Provides another reason to reach out to prospective and existing clients while establishing you as a good source for current and valuable information
Another great way to make use of blogging is to drop your current headline onto social networking sites with a link pointing back to your website to read the full article. THE RESULT WILL YIELD TRAFFIC COMING BACK TO YOUR WEBSITE.
Sharing Strive to write and distribute valuable and meaningful content and make it easy for your readers to share your articles and blog by adding "share this" buttons. By making it easy for your readers to share your content you allow them to become PROACTIVE PARTICIPANTS IN THE DISTRIBUTION OF YOUR MARKETING MATERIAL.
Capturing Lead Information Now that you've got a consistent flow of traffic coming through your website how do you capture their contact information? This can be done by strategically placing simple "calls to action" throughout your website. Make sure the action buttons are bold enough in color or shape to standout and catch the attention of the reader but take care not to compromise the total appearance and balance of the web page itself.
Your unique product or service will dictate precisely how your call to action buttons will prompt readers. Below I've listed just a few as examples of what the verbiage may look like.
• GET IT NOW
• Sign Up Today!
• Call for plans and pricing today
• Click here for today's website specials! Lastly, a much overlooked vehicle for adding calls to action is in your daily emails। Business owners and employees send a lot of emails throughout the course of a day and by adding a call to action at the bottom of your emails you create yet ANOTHER WAY TO IMPACT THE FLOW OF TRAFFIC TO YOUR WEBSITE. It can be something as simple as check out our website changes or a short excerpt from your blog with a click here to read the full article.
SEOKATZ is a Search Engine Optimization and Marketing Consulting firm that uses cutting edge, guerrilla marketing techniques to help small to medium sized businesses increase Internet exposure, drive traffic and capture qualified lead information without the need for a huge marketing expense.
About the company
SEO Katz is a proactive marketing and search engine optimization consulting firm that applies a guerrilla marketing approach to help small and medium sized businesses maximize their presence on the web.
If you have been an online advertiser and you have utilized the many SEO strategies available for you, then there would be denying that you are aware of the term search engine results page or SERP since it plays a vital role in telling you what your status is in terms of optimizing your presence on the internet. The search engine results page or SERP is the link to the web page that shows the list of results whenever you type a keyword and click on search, an act that triggers the search engine exploration process and immediately shows you the links to the sites that correspond to your search.
SEO, as the name implies, is a strategy or a group of strategies (depending on how many you employ) the goal of which is to increase your rankings on a given search engine results page for a specific keyword or keyword phrase with the belief that being placed on top of the said list will precipitate more clicks and eventually more visits and conversions. And your line up of search engine optimization tactics are the do's and don'ts that will help you attain the ranking that you so desire, that is a top position on the search engine results page or SERP.
One very vital approach in the SEO marketing campaign would be the selection of the right keywords you can rank for and this is a bit tricky because if you are unfamiliar with the online marketing trending, you would be lured into choosing the more obvious keywords and you would find your site in the presence of big players who can churn out endless ways of scoring huge with the search engines to rank higher on the search engine results page. In fact if you are lucky, like for instance you chose pop keywords like computer, your link would end up on the third page of the search engine results pages, a place where people who are searching rarely reach when they are searching for an item.
So the trick in choosing the right keywords or keywords phrases especially if you have not fully established your presence online is to opt for those who are on the second level of popularity, the next round of keywords that the searchers would choose if they feel that they are not satisfied with the initial results on the first keyword that they used. On this arena, you will fewer competition and a better chance of ranking higher on the SERPs, you can even choose your keywords in such a way that your target is much more specific and precise to the kind of visitors that you need.
What if you can't get more website traffic? Here's a "secret snowball traffic system" that has generated over 1,175,000 visitors for my tiny websites. Click Here Now to get this free video that will show you how to make it happen for your sites. http://www.jasonnyback.com/ezine