Search Engine Optimization (SEO)

What is SEO (Search Engine Optimization)?

SEO in its simplest form is taken a number of steps to a search engine friendly website and it will appear in the search engines. At a more advanced SEO can be implemented to enable the site in question ranks high in search engines, preferably in the first positions.

The reason it is desirable for a site to rank high in search engines, making it to get free organic traffic from search engines. This traffic is very relevant and useful, because people who come from search engines are already in what they want and most likely to check on the website of interest.

Obviously, these visitors are likely to convert in the long term if the visitor is well with the contents of the website or customer, if the website offers a product or service desirable.

If you have a website, it certainly makes sense to consider SEO for your website.

Web searches are the dominant form of searching for information today. The main goal of search engines is to research relevant to users. When a user in a search term, the SE is to provide the information to the relevant user is looking for and why visitors are almost always relevant visitors.

From personal experience I can say that the websites get the most traffic from search engines if you properly implement SEO. According to statistics on all my pages, they are responsible for the behavior of 60% to 70% of all traffic to my website!

Nobody knows exactly how the engines, however, classify to websites, with the exception of the Boss SE companies and programmers. However, it is fair to conclude that each operating its own unique algorithm to rank Web sites or any search engine does not have much show the same results.

Most experts agreed, noting that there are some fundamental principles of SEO, which will affect the operation of search engines rank a Web page -

- What are keywords in the URL of the page uses

- What are keywords into the title of the page used to be

- What are the key words in the description of the meta-text is in

- What are keywords in the content of the page are used

- What are keywords to the tag

- How many internal links (links within the same website) to the page

- How many external links (links outside the site) to the page

- What external pages link to the page related to this topic

- That the keywords are used to access the relevant

- Let the pictures used in the site have an alternative text that contains the keywords

The list is long, but the above covers some of the most important aspects of search engine optimization.

Remember, ultimately, a search engine should bring relevant information to its visitors. As such, search engines have very intelligent, in order to determine whether the content is relevant to the search term. When you focus on providing high-quality content on your site, you are on a good start so far relates to SEO.

I recommend anyone serious in the management of a site to find time in learning SEO, or at least someone to help invest SEO.

This investment will bring you back to get a lot of times when you know the traffic that comes with SEO strategies and implemented to appreciate.

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