Search Engine Optimization (SEO)

History of Search Engine Optimization

Search engines have become an important tool for internet marketing. It was only during the second half of the 1990s. Then a short time it has been amended several times. In its present form not only organizations, industries, companies but also individuals. First, the locations were indexed to be indexed in the search engine server. This involves many stages of operations. They can be summarized as follows:

* Presentation of the URL of the site webmasters;

* Spiders crawl pages presented to extract other links on this page;

* Indexing of links collected, content, content localization, and words in Indexer weighting;

* Planning of spiders to crawl the pages at a later date indicated.

This technology has huge potential immediately merchandise over the Internet. Therefore began merchandiser manipulate search engines to their own Web site even more important than their competitors. The techniques involved in this process, known as Search Engine Optimization and acquired type abbreviation SEO. Although SEO is also started as an abbreviation for Search Engine Optimizer for professionals in Search Engine Optimization, as a consultant or internal staff to be involved. According to Danny Sullivan, the veteran industry analyst, the term was first used probably in 1998.

During the early days, search engines are largely dependent on the Webmaster information, has made such as meta tags and keywords are available. But many webmasters this fact by used in a random irrelevant keywords. This kind of manipulation of content from webmasters strongly affected the popularity of the existing search engines Sun

In 1998, Google has to come with its PageRank algorithm. He started ranking sites in terms of incoming links and randomness of his appearance as a result of random numbers to search. Although staffing keyword and relevance of the text were PageRank, inbound links overnight, but reduces the effectiveness of manipulation by webmasters. But later, the incoming links have been manipulated by webmasters by paying on other pages, links to their web host.

To solve these problems, scientists and experienced SEO expert Aaron Wall, Rand Fishkin Jill Whalen and Barry Schwartz, the analysis of search algorithms began in the public social media like blogs and forums. However, around 2004, the research companies with complex algorithms, with hundreds of signals. Approximately 2005 Google began to search results to protect by using search history to adjust the connected user. In 2009, finally, it offered personalized services research. Tampering is the PageRank algorithm to increase the visibility of websites has become much more difficult.