5 Ways To Be Found In Google Search Results

Posted by prem at 2:59 AM

Do you want to be more visible in Google search results? Here are 5 simple tips:

1. Get a free listing on Google Maps. (To do this, search for "Google maps" in any search engine.) When people search for a local product or service, a map of their geographic region is displayed ABOVE all the other search results. Even if you don't have a website, your business can appear on this map.

2. Post quality content on your website or blog, and post it often. Google ranks websites by the amount of content on a website as well the richness of content and how often it's updated. Great content is the best Google bait!

3. Try to match your keywords and key phrases with what your audience is probably typing into search engines. Use these keywords in the title and description metatags of your website or blog, and in the content you post on your website. Use the Google Keyword Tool for suggestions.

4. Post comments on other blogs and news sites. Arrange with colleagues to do a guest blog post on their sites, and invite them to do the same.

5. Get incoming links pointing to your site. Link from your Facebook and Twitter accounts. Ask noncompeting colleagues to link to you. Use contextual links that contain keywords such as marketing for professionals, rather than simply "click here." Contextual links that relate to what your website is about, are considered more relevant by search engines. If you have a lot of similar contextual links pointing to your site, you will likely get a higher ranking in search results when people search on those keywords.

Pauline Wallin, Ph.D. is a psychologist in Camp Hill, PA and 2011 President of the Division of Media Psychology of APA. She helps professional colleagues market themselves in an effective and ethical manner.

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