Whether your business is entirely web-based or whether you use the web as a way to build your brand offline, ranking high in the search engine results is important in getting high quality traffic to your website. Search engine optimization, or SEO, is the science and art of helping websites rank highly in search engine results for certain keywords and key phrases. There's no single way to dominate the search engine rankings, but there are a number of techniques that, used together, can make an enormous difference in the amount of traffic search engines send to your website.
The most important single thing your website must have in order to do well in search engine rankings is high quality content. That content may be text, images, video, or a combination of these things, but it must be original and it must be updated regularly. Websites with stale content practically repel visitors. High quality content is what keeps people interested while they're on your site, and regular updates are what prompt people to bookmark your site and keep coming back.
Another very important factor in how prominently your website shows up in search engines is how many other sites link to yours. These are called backlinks, and they're like internet gold. While in the past unscrupulous SEO companies have used underhanded techniques like buying massive numbers of backlinks, the search engines very quickly sniffed these out and penalized the sites. Honest backlinks don't come overnight, but like general SEO, there are lots of techniques that will build them gradually and organically.
Video is becoming extremely important in the world of SEO. If your site has high quality video content, and if you submit your video content to multiple video sharing sites, you can push your videos up the search engine rankings quickly, and drive that much more traffic to your main website. Submitting video content can be tiresome, because with each video sharing site, you have to fill in certain information fields and add keyword tags. However, there are now SEO services like Traffic Geyser that automate much of the video submission process so that you can get your videos on numerous websites without it taking too much time. There is little question that video dominance is going to be important in search engine dominance for the foreseeable future.
Many business owners would much rather stick with what they do best and automate or outsource the tedious work involved with SEO. Some of the basic SEO techniques are easier to implement these days with various web hosts and website templates offering simple ways to tag content. But there are other techniques, like article and video submission that can be quite time consuming. If you want to take advantage of these SEO opportunities, particularly in relation to video content, then you can try out a service like the Traffic Geyser free trial to see if it could benefit your business.
Businesses can't afford to ignore search engine optimization, even if their primary operation is offline. You can't (yet!) print out a pizza from a place like Pizza Hut, but you can bet they have a comprehensive web strategy to get traffic to their site and ultimately to their stores. You have to take a similar approach, and if you're not quite sure where to start, there are plenty of SEO services that can help you out.
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